Global E-commerce Campaign
A comprehensive digital transformation that scaled a global e-commerce brand to record-breaking growth and market penetration.
Project Overview
Challenge
A fragmented funnel and rising acquisition costs were capping growth across both B2B and B2C segments.
Solution
Rebuilt the media mix around full-funnel attribution, with creative testing and automated nurture workflows.
Results
Record-breaking performance — revenue, lead quality and reach all hit new highs within the first quarter.
Key Metrics
Strategy & Execution
Audit & Re-architect
A full audit mapped every touchpoint from first impression to repeat purchase, then we rebuilt the media buying strategy around incremental value.
Creative as a Growth Lever
A structured testing cadence fed winning concepts into scaled campaigns, while marketing automation nurtured leads with behaviour-based messaging.
Compounding Engine
The result was a repeatable, data-driven engine that compounded performance month over month.
Creative Assets
Primary launch creative used across Meta & TikTok placements.
Conversion-optimised landing experience.
Behaviour-triggered automation series.
Responsive banner set for the GDN.
Executive summary presented to stakeholders.
Short-form creator content for paid social.